Kalifano

We provided a redesign, enhanced navigation with a megamenu, and refreshed the UI. The result is an improved purchasing experience, closer audience connection through lifestyle imagery, and detailed product pages.

The Client

Kalifano, a family business, specializes in offering a diverse range of high-end fossils, minerals, crystals, and recycled metal art. They also showcase a selection of original Native American jewelry through their Shopify store.

The Challenge

Kalifano came to us with the need to do a Shopify Rebuild. Their existing store faced challenges with outdated design, categorization issues, and the need to merge two distinct sections - jewelry and metal art. The client sought improvements in brand messaging, navigation, search capabilities, and a seamless integration of their unique product categories.

The Solution

We developed a new sitemap, UX/UI, and an entirely fresh website design, incorporating the client's new brand identity. To resolve categorization issues, a new megamenu system was implemented, ensuring a clear distinction between different product categories. The UI was refreshed to match the updated brand, and a visual and storytelling thread was created to unify the Crystals and MetalArt domains.

The Results

The site now offers a smooth and intuitive purchasing experience.The inclusion of lifestyle imagery brought the store closer to its target audience.The product detail pages were improved, providing customers with more comprehensive information.