Optimal sales channel: Through a multi-class classifier model, Synergy allows to obtain the optimal channel for each customer, maximizing the probability of them purchasing a service (this could be done service-specific or in general).

Up-selling and cross-selling: Synergy pinpoints those clients where better or additional product is likely to be sold.

Performance marketing: allows to understand which combination of variables (week, hour, platform, add design, target audience, etc) provides the maximum probability of purchase for a specific product, add or campaign.