Synergy

Synergy

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Synergy

Synergy

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AI + Product Build

Synergy

Synergy

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MayDay Group is a market research and consulting company focused on responding to the information and advertising needs of B2B businesses.

Tech Stack
ReactJs
Vercel
NestJS API
CubeJS
Amazon Cloudwatch
Amazon RDS MySQL
Amazon Sagemaker
Amazon S3 Buckets
AWS Lambda
Mayday was looking for a custom solution for call center campaign planning and workforce management platform (WFM) that could cover all features offered by solutions available in the market and others not covered by any.

Prediction and simulation of different campaign scenarios

98%

Efficiency in call center campaign planning

25%

Reduction in operating costs

View gallery
The Solution:
Optimal sales channel: Through a multi-class classifier model, Synergy allows to obtain the optimal channel for each customer, maximizing the probability of them purchasing a service (this could be done service-specific or in general).
Up-selling and cross-selling: Synergy pinpoints those clients where better or additional product is likely to be sold.
Performance marketing: allows to understand which combination of variables (week, hour, platform, add design, target audience, etc) provides the maximum probability of purchase for a specific product, add or campaign.
Next project

Synergy

Synergy

Synergy

Mayday was looking for a custom solution for call center campaign planning and workforce management platform (WFM) that could cover all features offered by solutions available in the market and others not covered by any.

Prediction and simulation of different campaign scenarios

View gallery

Next project

AI + Product Build

Synergy

Synergy

98%

Date

Efficiency in call center campaign planning

project type

Reduction in operating costs

deliverable

Location

Tech Stack
ReactJs
Vercel
NestJS API
CubeJS
Amazon Cloudwatch
Amazon RDS MySQL
Amazon Sagemaker
Amazon S3 Buckets
AWS Lambda

What we did

Date

Efficiency in call center campaign planning

project type

Reduction in operating costs

deliverable

Location

The Solution:
Optimal sales channel: Through a multi-class classifier model, Synergy allows to obtain the optimal channel for each customer, maximizing the probability of them purchasing a service (this could be done service-specific or in general).
Up-selling and cross-selling: Synergy pinpoints those clients where better or additional product is likely to be sold.
Performance marketing: allows to understand which combination of variables (week, hour, platform, add design, target audience, etc) provides the maximum probability of purchase for a specific product, add or campaign.
next
Project

Synergy

Synergy

Synergy

Synergy

Date

This is some text inside of a div block.

project type

deliverable

Location

next
Project