The Client
Real Option, a Real Estate agency with more than 30 years of experience.
Real Option
We developed a comprehensive marketing strategy to drive growth for a Real Estate agency that included lead generation tools, channel management and optimization, and brand positioning.
The Challenge
The client had difficulty unifying their brand strategy to improve their sales. As a result, they experienced a slowdown in sales that left them at a standstill. They also had several marketing providers who were solving a part of the operations without being involved in the business strategy.
The Solution
We worked together with them to develop a 360° marketing strategy, including lead generation tools, channel management and optimization, and brand positioning. Additionally, we got involved as a strategic partner, analyzing the business to understand the products they offered and the potential consumers, and refining the entire process based on relevant insights for the target.
The Results
Thanks to our comprehensive marketing strategy, Real Option achieved +10,000 leads, an average sale of 3 apartments per month across all their projects, and +6,000 new followers on their social media platforms. In addition, we achieved a successful return on advertising investment, with a spend of 0.05% on sales.Not only did they meet, but also exceeded their lead and sales goals, and we lowered traditional operational costs associated with real estate sales.
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