We achieved an overwhelming global eCommerce launch, witnessing a staggering first-day profit.
Haus Labs by Lady Gaga is an American vegan and cruelty-free cosmetics brand. First launched on September 17, 2019, it was the first major beauty line to launch exclusively on Amazon as a retailer partner, and released in nine countries including France, Germany, Japan, the United Kingdom, and the United States.
Haus Labs envisioned an eCommerce platform that wasn't just functional but was an experience in itself. With the anticipated high demand, the platform had to be agile, accommodating innumerable users without faltering. Plus, the design had to be unique, reflecting the brand's essence, which is pure, unadulterated glamour.
With Shopify at the core, ensuring availability and scalability became manageable. Yet, it wasn't just about what was under the hood; it was also about the aesthetics and functionality. We sculpted the frontend from ground zero, ensuring every element, from site pages to transactional emails and newsletters, exuded Haus Labs' essence. With the integration of Builder.io as the CMS, and utilizing React and jQuery for the frontend dynamism, we brought about a platform ready for the limelight. Moreover, to make sure the site evolves without hiccups, we put a release system in place, enabling organized and smooth updates.
Haus Labs witnessed an astounding success, garnering over $100,000 in profit on the very first day. The feedback wasn't just about the exceptional products but also the immaculate user experience of the site.
We achieved an overwhelming global eCommerce launch, witnessing a staggering first-day profit.
Haus Labs by Lady Gaga is an American vegan and cruelty-free cosmetics brand. First launched on September 17, 2019, it was the first major beauty line to launch exclusively on Amazon as a retailer partner, and released in nine countries including France, Germany, Japan, the United Kingdom, and the United States.
Haus Labs envisioned an eCommerce platform that wasn't just functional but was an experience in itself. With the anticipated high demand, the platform had to be agile, accommodating innumerable users without faltering. Plus, the design had to be unique, reflecting the brand's essence, which is pure, unadulterated glamour.
With Shopify at the core, ensuring availability and scalability became manageable. Yet, it wasn't just about what was under the hood; it was also about the aesthetics and functionality. We sculpted the frontend from ground zero, ensuring every element, from site pages to transactional emails and newsletters, exuded Haus Labs' essence. With the integration of Builder.io as the CMS, and utilizing React and jQuery for the frontend dynamism, we brought about a platform ready for the limelight. Moreover, to make sure the site evolves without hiccups, we put a release system in place, enabling organized and smooth updates.