The Client
Dormie Workshop is a leading provider of high-quality, handmade leather products, redefining golf accessories.
Dormie Workshop
By addressing the challenge of improving conversion metrics and mobile performance, we successfully established a captivating and user-friendly website for Dormie Workshops.
The Challenge
The client needed to enhance their website's conversion rates, particularly on mobile devices. The previous site's performance was suboptimal, failing to meet the desired goals. Additionally, they needed to implement GA4 and a website redesign to improve Dormie Workshop's online presence and customer experience.
The Solution
Our conversion-focused design prioritized simplicity, utilizing whitespace, intuitive navigation, and concise messaging to eliminate distractions. This clarity instills confidence and drives users towards decisive actions, primarily making purchases. Additionally, we empowered users with product personalization options, fostering a sense of individuality.
We also integrated compelling narratives around each golf head cover, forging emotional connections. This elevates the shopping experience, making it engaging, memorable, and enhancing a sense of ownership.
The Results
Our custom eCommerce strategy led to:
- 40% sales boost
- 1.1% to 6% conversion surge
- Bounce rate drop from 41% to 5.1%
- 26% session increase – an extraordinary, quantifiable eCommerce transformation.
Driving Your Success with Technology
The Roles We’re Covering
Since 2011, GM2 integrated agile teams, completing 200 projects in a decade. Our eCommerce expertise bolstered technological capabilities, marking a dominant presence in the retail industry”
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