The Client
VSG is a gaming peripherals company with HQ in Panama and clients all across Latin America.
VSG
We provided a comprehensive e-commerce solution, optimizing web performance, streamlining purchases, and boosting conversions for VSG globally.
The Challenge
VSG was facing a number of problems, including slow load times, a confusing purchase process, and distractions that were hindering their conversion rates. They needed a complete overhaul of their e-commerce platform to keep up with the competition.
The Solution
We started by implementing a discovery and UX process to identify and address the key pain points that were holding VSG back. We optimized web performance, designed a seamless product customization feature, and re-categorized products to generate a more agile purchase flow to increase their conversion rates, and do a full redesign on top of their existing Shopify site.We also proposed a global control mechanism to manage each different store on each country with different currencies and wording, and focused on usability problems.
The Results
-We lowered their load times and optimized web performance.
- Designed a seamless product customization feature to simplify the purchase process.
- Removed distractions in their store to increase their conversion rate.
- Re-categorized products to generate a much more agile purchase flow.
- Proposed a global control mechanism to manage each different store on each country with different currencies and wording.
- Focused efforts on looking for usability problems.
- Setted up new KPIS, such as the conversion rate by product category.
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