The Client
VSG is a gaming peripherals company with HQ in Panama and clients all across Latin America.
VSG
We provided a comprehensive e-commerce solution, optimizing web performance, streamlining purchases, and boosting conversions for VSG globally.
The Challenge
VSG was facing a number of problems, including slow load times, a confusing purchase process, and distractions that were hindering their conversion rates. They needed a complete overhaul of their e-commerce platform to keep up with the competition.
The Solution
We started by implementing a discovery and UX process to identify and address the key pain points that were holding VSG back. We optimized web performance, designed a seamless product customization feature, and re-categorized products to generate a more agile purchase flow to increase their conversion rates, and do a full redesign on top of their existing Shopify site.We also proposed a global control mechanism to manage each different store on each country with different currencies and wording, and focused on usability problems.
The Results
-We lowered their load times and optimized web performance.
- Designed a seamless product customization feature to simplify the purchase process.
- Removed distractions in their store to increase their conversion rate.
- Re-categorized products to generate a much more agile purchase flow.
- Proposed a global control mechanism to manage each different store on each country with different currencies and wording.
- Focused efforts on looking for usability problems.
- Setted up new KPIS, such as the conversion rate by product category.
Driving Your Success with Technology
The Roles We’re Covering
Since 2011, GM2 integrated agile teams, completing 200 projects in a decade. Our eCommerce expertise bolstered technological capabilities, marking a dominant presence in the retail industry”
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