The Client
Over the past 25 years, Malibu-based brand, Barefoot Dreams, has been the premier destination for cozy, California-inspired blankets, loungewear, and accessories.
Barefoot Dreams
Malibu's Barefoot Dreams went PWA, achieving a 34.5% speed boost, 64% higher conversions, and a whopping 403% page view surge, mirroring Malibu's lifestyle essence online.
The Challenge
While Barefoot Dreams had a rich history and unique selling proposition, their website needed a revamp to encapsulate the Malibu lifestyle that defines the brand. The paramount challenge was not just to give it a Malibu-inspired look but to ensure: Lightning-fast load times, flawless integration with Shopify, and real-time and accurate inventory representation to visitors.
The Solution
We redesigned to transition the Barefoot Dreams website to a Progressive Web App (PWA), and transcend traditional eCommerce design boundaries. This decision stemmed from PWAs’ unmatched flexibility and speed, turning Barefoot Dreams’ digital dreams into an enchanting reality.
By harnessing the power and lessons learned from Shopify, the transition to a PWA ecosystem felt like a natural evolution. This platform not only ensured the component flexibility but also significantly boosted the page rendering speed, delivering an unparalleled web experience that resonated with the brand’s soft Malibu touch.
The Results
- 34.5% Increase in Site Speed: Offering visitors instant access to the cozy world of Barefoot Dreams.
- +64% Increase in Conversion: A seamless user journey led to a significant boost in conversion rates.
- +403% Increase in Page Views: The revamped site captivated users, prompting deeper dives into product offerings.
Driving Your Success with Technology
contact us
Say hello to your
strategic growth partner
Get in touch
+1 (323) 825-2980Slack
