SKIMS

Our expert team optimized performance, refined analytics, and delivered a seamless, high-conversion shopping journey for millions of customers worldwide.

The Client

Skims (Skims Body, Inc.) is a leading direct-to-consumer apparel brand based in Los Angeles, California. Known for redefining modern underwear, loungewear, and shapewear, Skims combines innovative design with inclusive sizing and a strong digital-first presence. As a fast-growing global brand, Skims relies on cutting-edge e-commerce technologies to deliver a seamless and high-performing online shopping experience.

The Challenge

Skims faced the need to optimize and modernize its e-commerce ecosystem, built on advanced technologies such as Shopify Plus, Hydrogen, Sanity, and Remix. The company required a highly skilled Senior Shopify Engineer capable of addressing complex technical challenges while maintaining platform stability at scale. Among the key pain points were the need for accurate event tracking, checkout optimization, and long-term maintainability of legacy scripts. Additionally, Skims aimed to enhance accessibility compliance and streamline analytics for improved decision-making across teams.

The Solution

We provided a top-qualified Senior Shopify Engineer to strengthen Skims’ technical capabilities and lead critical enhancements across their e-commerce platform. The engagement focused on scalability, maintainability, analytics accuracy, and accessibility—all aligned with Shopify’s latest best practices.

  • Custom event and checkout pixel implementation to ensure accurate purchase tracking across all checkout scenarios.
  • Migration to Shopify Checkout Extensions to modernize post-purchase flows and improve maintainability.
  • Adoption of Shopify Functions for bundle discounts, multi-currency pricing, and shipping logic—replacing legacy scripts with scalable native features.
  • Accessibility improvements across PDP and PLP components, enhancing navigation, focus states, and screen reader compatibility.
  • Frontend optimizations through standardized FAQ behavior and CMS-managed Global and PLP Touts for improved flexibility.
  • Enhanced analytics layer implemented across key site sections to improve reporting precision and marketing insights.

The Results

The implementation significantly improved Skims’ e-commerce performance, delivering a more reliable, scalable, and data-driven platform. The migration to native Shopify technologies reduced technical debt and future-proofed the architecture, while accessibility and analytics enhancements strengthened both customer experience and business insights.

  • Increased tracking accuracy across all checkout flows.
  • Reduced technical debt by replacing legacy scripts with Shopify Functions.
  • Improved accessibility scores and overall site usability.

SKIMS

Our expert team optimized performance, refined analytics, and delivered a seamless, high-conversion shopping journey for millions of customers worldwide.

The Client

Skims (Skims Body, Inc.) is a leading direct-to-consumer apparel brand based in Los Angeles, California. Known for redefining modern underwear, loungewear, and shapewear, Skims combines innovative design with inclusive sizing and a strong digital-first presence. As a fast-growing global brand, Skims relies on cutting-edge e-commerce technologies to deliver a seamless and high-performing online shopping experience.

The Challenge

Skims faced the need to optimize and modernize its e-commerce ecosystem, built on advanced technologies such as Shopify Plus, Hydrogen, Sanity, and Remix. The company required a highly skilled Senior Shopify Engineer capable of addressing complex technical challenges while maintaining platform stability at scale. Among the key pain points were the need for accurate event tracking, checkout optimization, and long-term maintainability of legacy scripts. Additionally, Skims aimed to enhance accessibility compliance and streamline analytics for improved decision-making across teams.

The Solution

We provided a top-qualified Senior Shopify Engineer to strengthen Skims’ technical capabilities and lead critical enhancements across their e-commerce platform. The engagement focused on scalability, maintainability, analytics accuracy, and accessibility—all aligned with Shopify’s latest best practices.

  • Custom event and checkout pixel implementation to ensure accurate purchase tracking across all checkout scenarios.
  • Migration to Shopify Checkout Extensions to modernize post-purchase flows and improve maintainability.
  • Adoption of Shopify Functions for bundle discounts, multi-currency pricing, and shipping logic—replacing legacy scripts with scalable native features.
  • Accessibility improvements across PDP and PLP components, enhancing navigation, focus states, and screen reader compatibility.
  • Frontend optimizations through standardized FAQ behavior and CMS-managed Global and PLP Touts for improved flexibility.
  • Enhanced analytics layer implemented across key site sections to improve reporting precision and marketing insights.
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The Results

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