The Client
PlayBetter's mission is to provide their customers with the latest training gear from the world's top brands - backed by their unmatched customer service, Free 2-Day Shipping, and No Questions Asked Free 60-Day Exchanges & Returns.
Playbetter
eCommerce transformation, powered by Shogun and Shopify, resulted in a modernized brand, and improved user experience.
The Challenge
PlayBetter had the need for modernized branding, a more user-friendly interface, enhanced product organization, and improved page speed and SEO. These obstacles required a comprehensive solution to rejuvenate the brand and improve customer engagement while addressing technical and operational concerns.
The Solution
To overcome these challenges, our team devised a multifaceted solution that involved architectural documentation, functional definitions, rigorous testing, headless development, SEO and CRO strategies, and an intensive UX audit.
The Results
Delivery of a functional PWA using Shogun and Shopify. The user interface became more functional and visually appealing, and product navigation was streamlined for improved efficiency.Performance optimization, including enhanced page speed and SEO, resulted in increased online visibility. PlayBetter also achieved reduced dependency on developers through a user-friendly page builder and minimized reliance on third-party apps.
Driving Your Success with Technology
The Roles We’re Covering
Since 2011, GM2 integrated agile teams, completing 200 projects in a decade. Our eCommerce expertise bolstered technological capabilities, marking a dominant presence in the retail industry”
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