The Client
Kalifano, a family business, specializes in offering a diverse range of high-end fossils, minerals, crystals, and recycled metal art. They also showcase a selection of original Native American jewelry through their Shopify store.
Kalifano
We provided a redesign, enhanced navigation with a megamenu, and refreshed the UI. The result is an improved purchasing experience, closer audience connection through lifestyle imagery, and detailed product pages.
The Challenge
Kalifano came to us with the need to do a Shopify Rebuild. Their existing store faced challenges with outdated design, categorization issues, and the need to merge two distinct sections - jewelry and metal art. The client sought improvements in brand messaging, navigation, search capabilities, and a seamless integration of their unique product categories.
The Solution
We developed a new sitemap, UX/UI, and an entirely fresh website design, incorporating the client's new brand identity. To resolve categorization issues, a new megamenu system was implemented, ensuring a clear distinction between different product categories. The UI was refreshed to match the updated brand, and a visual and storytelling thread was created to unify the Crystals and MetalArt domains.
The Results
The site now offers a smooth and intuitive purchasing experience.The inclusion of lifestyle imagery brought the store closer to its target audience.The product detail pages were improved, providing customers with more comprehensive information.
Driving Your Success with Technology
The Roles We’re Covering
Since 2011, GM2 integrated agile teams, completing 200 projects in a decade. Our eCommerce expertise bolstered technological capabilities, marking a dominant presence in the retail industry”
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