Fashion To Figure

A 2-week UX Audit led to strategic adjustments, enhancing both website UX and boosting conversion rates

The Client

Fashion To Figure is a renowned US-based retailer known for its dedication to plus-size clothing and accessories. Their commitment to inclusivity has earned them a significant place in the hearts of numerous consumers.

The Challenge

As the eCommerce market rapidly evolved, Fashion To Figure recognized that its existing online platform was no longer delivering the seamless, efficient user experience that its customers expected. The original Shopify setup was limiting their capability to enhance functionalities, and as a result, they were missing out on potential sales and customer satisfaction.

The Solution

Transitioned to a headless eCommerce setup using Hydrogen, Shopify's avant-garde headless platform. This shift allowed them to decouple the front and back ends of their online store, offering a myriad of customization possibilities.We also provided them with dynamic content management that can be updated without the need for backend changes, an advanced search optimization tool that streamlined the user product search experience, incorporating efficient data filtering. A seamless incorporation of Product Reviews, an authentic Instagram Feed, and UGC, enhancing the brand's social proof, and more.

The Results

Faster site load times, increased user retention, enhanced product search and discovery, augmented brand trust from reviews, and a marked rise in sales conversions with reduced cart abandonment rates. The transformation solidified Fashion To Figure's position as a modern and user-focused online retailer.