The Client
Teller is a DeFi project that seeks to enable a "decentralized lending" market. It offers an algorithmic credit risk protocol on which other fintechs can offer loans without collateral, individuals can lend funds, etc.
Teller
We designed an unique user experience for a Web3 DeFi solution, and created a bespoke front-end experience.
The Challenge
Teller faced the challenge of creating a unique and user-friendly interface for their Web3 DeFi solution. The primary goal was to develop a bespoke front-end experience that catered to both lenders and borrowers, fostering trust and facilitating seamless transactions. In addition, marketing landing pages targeting specific audiences for each asset class were needed to attract and engage potential users.
The Solution
Our solution encompassed the following key steps:
- A comprehensive Design System was developed from scratch, ensuring consistency and efficiency in UI/UX design across the platform. This allowed for streamlined workflows and accelerated development timelines.
- An extensive UX research to understand their users’ pain points, preferences, and expectations. Insights gathered from interviews and feedback sessions played a pivotal role in refining the user experience, making it intuitive and seamless.
- Web app redesign to create dedicated lender and borrower markets. The new interface prioritized simplicity and ease of use, ensuring that users could seamlessly navigate the platform and access the desired functionality.
- To effectively communicate the value proposition of Teller's decentralized lending solution, tailored landing pages were created to cater to specific audiences for each asset class. These landing pages were designed to engage and convert potential users, further driving platform adoption
The Results
Through a collaborative partnership and a focus on delivering an exceptional user experience, Teller successfully transformed decentralized lending. By creating a tailor-made front-end experience, refining the platform based on user feedback, and implementing targeted marketing strategies, Teller enhanced their user experience, increased user engagement and had positive market response.
Driving Your Success with Technology
The Roles We’re Covering
Since 2011, GM2 integrated agile teams, completing 200 projects in a decade. Our eCommerce expertise bolstered technological capabilities, marking a dominant presence in the retail industry”
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