Playbetter

eCommerce transformation, powered by Shogun and Shopify, resulted in a modernized brand, and improved user experience.

Project: PlayBetter

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Title: Accelerating Growth through Headless and Shopify

Summary:

Elevating PlayBetter's eCommerce journey, the strategic partnership between Headless and Shopify propelled unprecedented growth, culminating in a reinvigorated brand and an unparalleled user experience.

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The client:
PlayBetter is committed to offering its customers the latest training gear from top brands, complemented by unmatched customer service, Free 2-Day Shipping, and a No Questions Asked Free 60-Day Exchanges & Returns policy.

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The Challenge:

PlayBetter faced the imperative need for a contemporary brand image, an intuitive interface, refined product organization, and enhanced SEO. The challenges were multifaceted, demanding a holistic solution to revitalize the brand, elevate customer engagement, and address operational concerns.

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The Solution:

Our team orchestrated a dynamic solution, placing a paramount focus on User Experience (UX) enhancements. This covered architectural documentation, functional definitions, rigorous testing, and the implementation of a Headless approach. By integrating SEO and CRO strategies, coupled with an intensive UX audit, we steered away from technical intricacies, ensuring a seamless and engaging customer journey.

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The Results:

The deployment of a robust Progressive Web App (PWA) using Headless and Shopify revolutionized the user interface, offering both functionality and visual appeal. Streamlined product navigation significantly improved efficiency, resulting in positive eCommerce metrics. Conversion rates soared, bounce rates plummeted, and overall online visibility increased. PlayBetter experienced a notable reduction in dependency on developers, thanks to a user-friendly page builder, while minimizing reliance on third-party apps. The success metrics now mirror a thriving eCommerce ecosystem, marked by enhanced user satisfaction and sustained growth.

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Tech stack: Figma Shopify headless

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The Client

PlayBetter's mission is to provide their customers with the latest training gear from the world's top brands - backed by their unmatched customer service, Free 2-Day Shipping, and No Questions Asked Free 60-Day Exchanges & Returns.

The Challenge

PlayBetter had the need for modernized branding, a more user-friendly interface, enhanced product organization, and improved page speed and SEO. These obstacles required a comprehensive solution to rejuvenate the brand and improve customer engagement while addressing technical and operational concerns.

The Solution

To overcome these challenges, our team devised a multifaceted solution that involved architectural documentation, functional definitions, rigorous testing, headless development, SEO and CRO strategies, and an intensive UX audit.

The Results

Delivery of a functional PWA using Shogun and Shopify. The user interface became more functional and visually appealing, and product navigation was streamlined for improved efficiency.Performance optimization, including enhanced page speed and SEO, resulted in increased online visibility. PlayBetter also achieved reduced dependency on developers through a user-friendly page builder and minimized reliance on third-party apps.